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In a recent Washington Post article, a singer named Post Malone compared the popularity of Crocs to garden shoes. He has a Facebook group, "Stop the Dissing of Crocs!" That is a pretty good way to get some flack for wearing Post Malone Crocs . After all, the company doesn't make Goodyear-welted shoes and needs to be replaced when they wear out. Crocs Social Media Campaign The brand's success has been attributed to its investment in social listening. It has hired an in-house social media team to boost its reach. In addition to hiring a dedicated marketing team, the company has hired agencies to help it identify new markets. Its efforts to de-meme have paid off. It has brought the majority of its marketing in-house and increased its marketing budget in order to capitalize on trends and tweets. High-tech Material of Crocs Aside from being lightweight, Crocs have been praised for being waterproof. The shoes are made of a proprietary material, Croslite , which foams in a ...

The Crocs revolution began in 1992, when the company was founded by Lyndon 'Duke' Hanson. The entrepreneur had recently lost his mother and house, and was unemployed after 9/11. During his unemployment, two friends took him on a boat trip with them and one of them came up with the idea of Crocs Classic Realtree . The company is now worth $1.2 billion and is aiming to become net-zero carbon by 2030. History of Crocs Company The original Crocs sandal was initially marketed to fellow boaters, but soon grew to include doctors, waiters, and even people who spend time in rock pools. By 2005, kids were wearing them too, and Crocs Jibbitz were everywhere. The Crocs company was also able to gain traction in the entertainment industry with the debut of its first line of footwear for chefs. The company went public, and its stock price has soared to $42. However, in recent months, the company has cut costs and outsourced production. The brand has also invested in young spokespeople like P...